Lintas IMAG is organising Images 2006, the largest gathering of integrated marketing professionals in India. The programme is open only to Lintas IMAG members, where the best Through-the-Line (TTL) case studies done in the last one year in India will be discussed at length across the eight TTL areas identified by Lintas IMAG as the key areas of growth until 2010.
According to the study, by the end of 2007, the TTL part of marketing communications would exceed the ATL (Above-the-line) component in India, as was the case in developed countries.
Ashish Bhasin, Director, IMAG, Lintas India, said, “Being the leader in the TTL area, it is a privilege for Lintas IMAG to hold Images 2006 for key Lintas IMAG members.”
He further said, “TTL needs a professional approach and study, which Lintas IMAG is pioneering in India. In an area inhabited by unprofessional players, we have introduced a scientific approach and an unprecedented level of monitoring and transparency. Images 2006 will help us share and further fine-tune this effort. We hope to make it an annual exercise.”
Images 2006 facilitates flow of integrated marketing ideas across specialisations and functions and also provides a platform to analyse integrated marketing cases, something that is not available to anyone else in India.
The specialisations covered by Images 2006 include rural marketing, PR, events, direct marketing, CRM, web development, entertainment marketing, out-of-home, healthcare marketing and strategic design.
Lintas IMAG is the most comprehensive integrated marketing set-up in India and
comprises Linterland (rural marketing), dCell (strategic design), Lin Opinion
(PR), Advent (events), Lintas Personal (CRM and direct marketing), Aaren
Initiative (OOH), Lintertainment (entertainment marketing) and Lintas
Healthcare, and believes that no communication can be complete without a