In a bid to strengthen its management structure, Lintas India’s Integrated Marketing Action Group (IMAG) has set up an ‘Executive Council (EC)’, which comprises of presidents of different units under its fold.
According to Mr Ashish Bhasin, director-IMAG, Lintas India, the Executive Council members will be responsible for the overall IMAG product and delivery, in addition to their own units.
Besides, Mr Ashish Bhasin, the Executive Council will include Usha Bhandarkar (creative & strategic planning), Debashis Das (Linterland), Chandradeep Mitra (Lowe Persoanl and Lowe Healthcare), Ameer Ismail (LinOpinion & Advent), Sabyasachi Mishra & Colette Austin (d-Cell).
As for the objective behind the move, Mr Bhasin said: “We are entering new areas of business almost on a regular basis. This needs a robust, senior managing team, hence, the formation of the Executive Council. It has the cherry picked professionals, best in their fields, in the country today.”
At present, IMAG comprises Linterland (9000 strong Rural Communications Network), Lowe Personal (DM & CRM), Lin Opinion (PR), Advent (Events), d-Cell (Design), Lintertainment Entertainment Marketing), Lowe Healthcare (Healthcare and advertising) and Aaren Initiative (Outdoor).