Carrier India, a part of Carrier Corporation, one the largest global players in the air-conditioning and commercial refrigeration market has appointed Lintas IMAG as its agency for Integrated Marketing Communications consultancy. A contract between the two, which was signed in December 2005, will be valid for a year.
As part of the work, Lintas IMAG will be responsible for the complete strategic planning and implementation of services like creative, media buying, planning, PR and direct marketing for the company.
Commenting on the signing of the contract, Krishan Sachdev, Director Marketing, Product Management and Engineering, Carrier India, said, “We are looking forward to this association between Carrier India and Lintas IMAG as partners towards an integrated marketing strategy planning and implementation. Lintas as a consultancy is respected for all its service offerings in the communication industry and it is our belief that this association will help enrich the brand image of Carrier India. We were impressed by the expertise and passion displayed by the entire team of Lintas at the pitch and look forward to a long and fruitful association in the future.”