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LinkedIn partners with Networkplay.in to expand advertising sales in India

02-April-2009
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LinkedIn partners with Networkplay.in to expand advertising sales in India

The advertising sales team of online ad sales firm Networkplay.in has been chosen to exclusively sell advertising on business social networking site LinkedIn to brands and advertisers in India.

Indians are said to be some of LinkedIn’s most active users, accounting for over 60 million page views per month and spending over 30 minutes on average on the site.

Rammohan Sundaram, Founder, CEO and Managing Director of Networkplay.in, said, “We are excited about this partnership and are looking forward to showing brand advertisers how LinkedIn can help them reach their business objectives. LinkedIn’s incredible targeting capabilities and healthy growth will allow our customers to easily connect with a large, highly-desirable audience in a rich and engaging environment.”

On what it means for the online advertising space, Sundaram said, “What is very critical to understand is what brands want and what Linkedln has got to offer hits the nail right on the head and brand advertisers will latch on to it. This is going to be a huge catalyst in the brand space today and provide the momentum for traditional brand advertisers to come online. With a platform like this and a product offering that Linkedln has got and the kind of people that hook on to this networking site, we are going to take the whole industry to the next level.”

Networkplay is one of the leading online ad sales firms in India. Funded by Capital 18 and GMV, they exclusively represent over 500 million page views, including leading professional networking site LinkedIn as well as key players in the travel industry.

LinkedIn has established the world’s largest and most powerful business network. Currently, over 38 million professionals are on LinkedIn, representing all 500 of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries. LinkedIn is backed by world-class investors, including Sequoia Capital, Greylock Partners, the European Founders Fund, Bessemer Venture Partners, Bain Capital Ventures and now Goldman Sachs, The McGraw-Hill Companies, and SAP Ventures.

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