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Line rolls out latest campaign with Katrina Kaif ahead of Diwali

02-November-2013
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Line rolls out latest campaign with Katrina Kaif ahead of Diwali

Line Corporation, owner and operator of Line, a free call and messaging app, has launched a new TV commercial featuring actress Katrina Kaif. The new TVC went on air nationally on October 31, 2013.

Conceptualised by Hakuhodo Percept, Delhi, the campaign captures the quintessence of displaying emotions, defying the barriers of language and hitting off a romantic encounter using the new series of stickers on Line.

The story begins with an attractive French man trying to woo Katrina into spending a romantic night in town, but an unknown language acts as an impediment and he leaves Katrina puzzled. The story develops as Katrina switches to stickers on Line and drops cues to the French guy, who then uses his charm to impress her with his witty selection.

The ad features visually alluring effects on screen, while Katrina and the French man continue sharing stickers with each other. The commercial highlights the new way of sharing emotions through personalised stickers to spark off conversations between users on Line.

Campaign Credits:
Production house: Studio ONE
Language: Sticker language
Duration: 40 and 20 second versions
Creative Agency: Hakuhodo Percept, Delhi  
TVC goes on air: 31 October, 2013

Line was released as a free call and messaging app in June 2011 and since its release claims to have reached over 260 million users in 230 countries. Line lets customers communicate through more than just simple text messages, offering a wide variety of stickers that can express a range of emotions.

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