Top Story


Home >> Advertising >> Article

Line rolls out latest campaign with Katrina Kaif ahead of Diwali

Font Size   16
Line rolls out latest campaign with Katrina Kaif ahead of Diwali

Line Corporation, owner and operator of Line, a free call and messaging app, has launched a new TV commercial featuring actress Katrina Kaif. The new TVC went on air nationally on October 31, 2013.

Conceptualised by Hakuhodo Percept, Delhi, the campaign captures the quintessence of displaying emotions, defying the barriers of language and hitting off a romantic encounter using the new series of stickers on Line.

The story begins with an attractive French man trying to woo Katrina into spending a romantic night in town, but an unknown language acts as an impediment and he leaves Katrina puzzled. The story develops as Katrina switches to stickers on Line and drops cues to the French guy, who then uses his charm to impress her with his witty selection.

The ad features visually alluring effects on screen, while Katrina and the French man continue sharing stickers with each other. The commercial highlights the new way of sharing emotions through personalised stickers to spark off conversations between users on Line.

Campaign Credits:
Production house: Studio ONE
Language: Sticker language
Duration: 40 and 20 second versions
Creative Agency: Hakuhodo Percept, Delhi  
TVC goes on air: 31 October, 2013

Line was released as a free call and messaging app in June 2011 and since its release claims to have reached over 260 million users in 230 countries. Line lets customers communicate through more than just simple text messages, offering a wide variety of stickers that can express a range of emotions.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.