E-shopping portal LimeRoad recently released their first TVC.
Talking about this step in TV advertising, Suchi Mukherjee, CEO and Founder, LimeRoad said, “Over the last six months, our engagement metrics reached new delightful highs. Our app conversion rates to GMV reached 8 per cent, with 75-80 per cent of our GMV coming from organic traffic. It was time for the very product-technology-centric team that LimeRoad is, to spread our marketing wings outside of our traditional Facebook zone.”
This TVC is the brand’s first pan-India campaign and has come after nearly three years of their existence. The LimeRoad team created the ad with Bharat Sikka directing it. No agency was involved in its conception and execution.
Western Wear: https://www.youtube.com/watch?v=2w5ds9m1TGk&feature=youtu.be
Commenting on the ad film, Mukherjee explained, “We wanted our first TV appearance to reflect who we are - a super addictive social discovery and shopping platform. Everyone who discovers and wears our products is our brand ambassador. We are in the business of impulsive urges. The music, the girls, the spirit in the commercial with the fashion siren sound-track, in a way, shopping on LimeRoad is like the chocolate craving, you don't want it, you need it.
“We want our customers to discover a chic side to them which they didn't know existed, or they thought was a pipedream, and for them to get to it affordably. So what you see is the output of some internal thinking, the support of some external folks we respect, and our wonderful Director Bharat Sikka, and his team.”
The film has been divided into two separate videos- one for western wear and the other for Indian wear.
Ethnic Wear: https://www.youtube.com/watch?v=5CkeXRNqMiE&feature=youtu.be