Top Story

e4m_logo.png

Home >> Advertising >> Article

LimeRoad assigns media account to Mindshare

01-August-2015
Font Size   16
Share
LimeRoad assigns media account to Mindshare

Mindshare has been appointed to manage the media duties for e-commerce brand Limeroad.com.

Suchi Mukherjee, CEO and Founder, LimeRoad said, “LimeRoad is revolutionising the way lifestyle products are discovered and ultimately bought in India, and in doing so, we are changing social order. We found the agility and passion with team Mindshare, which will magnify our mission to build the most extensive discovery platform.”

LimeRoad offers customers the ability to establish their own beautiful and customised looks via a scrapbook tool.

“The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for sellers and scrapbookers to thrive. Mindshare intuitively understood our approach and have many plans and ideas to make our goals a possibility,” Mukherjee added.

Commenting on their win, Prasanth Kumar, CEO Mindshare, South Asia said, “We are absolutely delighted to work with LimeRoad. Our focus will be to leverage all our assets, tools and best practices to create great results. The e-commerce industry is growing impressively which makes this an exciting time to be partnering with them. Through our Original Thinking Framework (OTF) and adaptive approach, we will ensure better outcomes to take this brand to the next level.”     

The account will be handled from the Delhi office under the leadership of Ruchi Mathur, Leader – North, Mindshare.

 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.