Mindshare has been appointed to manage the media duties for e-commerce brand Limeroad.com.
Suchi Mukherjee, CEO and Founder, LimeRoad said, “LimeRoad is revolutionising the way lifestyle products are discovered and ultimately bought in India, and in doing so, we are changing social order. We found the agility and passion with team Mindshare, which will magnify our mission to build the most extensive discovery platform.”
LimeRoad offers customers the ability to establish their own beautiful and customised looks via a scrapbook tool.
“The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for sellers and scrapbookers to thrive. Mindshare intuitively understood our approach and have many plans and ideas to make our goals a possibility,” Mukherjee added.
Commenting on their win, Prasanth Kumar, CEO Mindshare, South Asia said, “We are absolutely delighted to work with LimeRoad. Our focus will be to leverage all our assets, tools and best practices to create great results. The e-commerce industry is growing impressively which makes this an exciting time to be partnering with them. Through our Original Thinking Framework (OTF) and adaptive approach, we will ensure better outcomes to take this brand to the next level.”
The account will be handled from the Delhi office under the leadership of Ruchi Mathur, Leader – North, Mindshare.