Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola, is on the lookout for a creative partner. The pitch is currently underway in Delhi. The incumbent on the account is Ogilvy & Mather.
The news has been confirmed to exchange4media by Coca-Cola. In an e-mail response, a Coca- Cola India spokesperson said, “We keep evaluating ideas and creative work on our brands from time to time. Over the next few weeks, we will be inviting ideas on brand Limca, from a select few agencies including O&M – the current agency in charge of creative work. As and when this process gets over, we will share more details on it.”
Industry sources shared with exchange4media that the brand was now looking at some unique and fresh thoughts to make it stand out in the cluttered lime drinks space.
It may be recalled that Limca had launched a campaign in April last year, changing its tagline from ‘Doobo taazgi mein’ to ‘Do pal taazgi’. The campaign was created by Ogilvy & Mather. The agency also handles Sprite and Fanta brands from the Coca-Cola stable.