Top Story

e4m_logo.png

Home >> Advertising >> Article

Limca launches its new TVC 'Phir Ho Ja Shuru'

27-August-2016
Font Size   16
Share
Limca launches its new TVC 'Phir Ho Ja Shuru'

Building on the Chor-Police “Phir Ho Ja Shuru” campaign, Limca has further extended its campaign by introducing another TVC under the same tagline. The new ad campaign focuses on the spirit of not giving up and starting all over again after a physically exhausting task. Taking consumer engagement to the next phase, the TVC also introduces its promotion ‘Limca jahaan, recharge wahaan’. Open to individuals residing across India (except in the state of Tamil Nadu), the offer allows 10 lucky winners to win mobile recharge up to Rs 1000.

Emphasizing on the spirit of being game enough to start all over again, the campaign revolves around the rejuvenation of a physically exhausted individual with Limca and getting a free mobile recharge, thus highlighting Limca’s act as a saviour on both counts. The TVC showcases a young traveler trying to locate a guesthouse in a remote hill station and as he is about to receive directions to the guesthouse he runs out of balance in his phone. The exhausted traveler with a heavy luggage reaches to a hill top. The Limca in his bag then comes to his rescue by providing refreshment along with a recharge of Rs 1000.

Conceptualized by Rajdeepak Das of Leo Burnett, the film has been directed by Nitin Parmar and produced by the production house - Equinox Films.

You can watch the video here:

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO