Top Story


Home >> Advertising >> Article

Life after takeover: Publicis-Ambience prepares for a new innings

Font Size   16
Life after takeover: Publicis-Ambience prepares for a new innings

Ambience's carefully guarded future plans are in open now. The agency remains a part of the Publicis group - and hence gets to retain the advertising account for Vicks and Wastern Union. As far as the other global D'arcy clients are concerned, Publicis is talking to them on a country to country basis and the decisions are supposed to be made soon.

Come January 1, 2003, the agency will be rechristened Publicis Ambience, with Publicis picking up D'arcy 53% stake in it.

Effectively, it means that Ambience becomes the second Publicis agency in the country - the first one being Publicis India. Would it not make life uncomfortable for Ambience? Says Nakul Chopra, President, Ambience D'arcy, "We have coexisted as the part of the same group with Saatchi and Saatchi and now Leo Burnett, and it has been smooth sailing. So I don't perceive any problems in future either."

But what would happen at the time of a global realignment? Who would handle the account in India - Publicis India or Publicis Ambience? Says Chopra, "There are ways to overcome such situations, and it happens maybe once in a couple of years. It is not an every day affair". He adds, "As far as local clients are concerned, it would depend on strengths of individual agencies in the local market. I hope both agencies will carry forward with good work and emerge stronger".

It indicates that the agency that had to adjust to the work culture of D'arcy would have to once again adopt a new culture and bring changes in its workings. How difficult a task would it be? Says Chopra, "Every company has its own culture, and hence there might be some changes as we move from D'arcy to Publicis. However, whatever insight Elsie (Nanji) Ashok (Kurian) and I had into the culture of Publicis is pretty encouraging".


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow