Top Story

e4m_logo.png

Home >> Advertising >> Article

LIA names Emad Tahtouh as 'The NEW' Jury President

26-May-2016
Font Size   16
Share
LIA names Emad Tahtouh  as 'The NEW' Jury President

Emad Tahtouh, Director of Applied Technology at FINCH, will be Jury President of The NEW at London International Awards (LIA) 2016.

 Speaking on The NEW and the characteristics of its entries, Tahtouh says, “The NEW category at LIA is such a wonderfully challenging and exciting experience. By very definition, the work must be considered unique or special in some way. However these are not easily identifiable or agreeable by consensus.”

 Regarding the opportunity to chair the Jury, he added, “Whilst a lot of other categories have clear metrics and years of previous work by which to measure and compare, The NEW does not have that luxury. For me, that’s the most exciting aspect to the medium. For the jury, watching, experiencing, discussing and awarding work which we consider to be groundbreaking or revolutionary, will result in the most thought-provoking and exhilarating conversations we will have all year.”

 As FINCH’s Director of Applied Technology, Emad develops and curates technology solutions in both practical and creative capacities. The Most Powerful Arm, a project Emad personally oversaw, was the first piece of Innovation to win a coveted D&AD Blank Pencil, amongst other prestigious awards. Emad has judged at LIA, Cannes and AWARD, and has also been a presenter at Cannes, Spikes, SXSW, LIA, Semi Permanent and SAWA.

2016 The NEW Jury:

Emad Tahtouh – Jury President - Director, Applied Technology, FINCH, Paddington

Lars Bastholm - Global Chief Creative Officer, The Zoo (Google), Los Angeles

Emiliano Gonzalez De Pietri - Associate CCO, Circus Grey, Lima

Laura Jordan-Bambach - Creative Partner, Mr President, London

Andrew McKechnie - Global Group Creative Director, Apple, Cupertino

Taras Wayner - EVP / Executive Creative Director - US, R/GA, New York

Faris Yakob - Founder, Genius Steals, Nashville

The LIA 2016 Entry System is now accepting entries. The initial Entry Deadline is 10th June. Judging will take place in Las Vegas from 6th October to 14th October. The shortlists will be announced as each judging session concludes, with winners being announced 8th November. For more information on submissions and eligibility, please visit http://www.liaawards.com/enter/eligibility/

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...