Emad Tahtouh, Director of Applied Technology at FINCH, will be Jury President of The NEW at London International Awards (LIA) 2016.
Speaking on The NEW and the characteristics of its entries, Tahtouh says, “The NEW category at LIA is such a wonderfully challenging and exciting experience. By very definition, the work must be considered unique or special in some way. However these are not easily identifiable or agreeable by consensus.”
Regarding the opportunity to chair the Jury, he added, “Whilst a lot of other categories have clear metrics and years of previous work by which to measure and compare, The NEW does not have that luxury. For me, that’s the most exciting aspect to the medium. For the jury, watching, experiencing, discussing and awarding work which we consider to be groundbreaking or revolutionary, will result in the most thought-provoking and exhilarating conversations we will have all year.”
As FINCH’s Director of Applied Technology, Emad develops and curates technology solutions in both practical and creative capacities. The Most Powerful Arm, a project Emad personally oversaw, was the first piece of Innovation to win a coveted D&AD Blank Pencil, amongst other prestigious awards. Emad has judged at LIA, Cannes and AWARD, and has also been a presenter at Cannes, Spikes, SXSW, LIA, Semi Permanent and SAWA.
2016 The NEW Jury:
Emad Tahtouh – Jury President - Director, Applied Technology, FINCH, Paddington
Lars Bastholm - Global Chief Creative Officer, The Zoo (Google), Los Angeles
Emiliano Gonzalez De Pietri - Associate CCO, Circus Grey, Lima
Laura Jordan-Bambach - Creative Partner, Mr President, London
Andrew McKechnie - Global Group Creative Director, Apple, Cupertino
Taras Wayner - EVP / Executive Creative Director - US, R/GA, New York
Faris Yakob - Founder, Genius Steals, Nashville
The LIA 2016 Entry System is now accepting entries. The initial Entry Deadline is 10th June. Judging will take place in Las Vegas from 6th October to 14th October. The shortlists will be announced as each judging session concludes, with winners being announced 8th November. For more information on submissions and eligibility, please visit http://www.liaawards.com/enter/eligibility/