Malcolm Poynton, Global Chief Creative Officer of Cheil Worldwide, will be the Jury President for Integrationat the 2016 London International Awards (LIA).
LIA defines Integration as an idea that impacts society and becomes a part of the culture, evolving based on the interaction between people and the idea’s different contact points, with the medium as a whole translating to the key trifecta of Innovation, Influence and Impact.
“It’s a real honour to lead the 2016 LIA Integration Jury. We live in an age of fragmented media demanding brands connect with consumers wherever they are, meaning now more than ever, brands need ideas that integrate across contemporary culture and that’s exactly what we’ll be looking for when judging the work this year,” said Poynton.
He became Cheil Network’s first Global CCO at the beginning of 2015. Over the course of his career, Poynton has garnered more than 200 international industry accolades, including multiple Agency of the Year titles during his tenures leading M&C Saatchi, Saatchi & Saatchi, Ogilvy and SapientNitro.
“When it comes to global ads shows, [LIA is] key. Celebrating the best, most powerful creativity for clients across all mediums, winning a LIA ain’t easy but it sure stands out when you place the tallest trophy in the business on the agency mantle,” added Poynton.
2016 Integration Jury
Malcolm Poynton - Jury President - Global Chief Creative Officer, Cheil Worldwide
Jay Benjamin - Chief Creative Officer, Saatchi & Saatchi NY, New York
Mat Bisher - EVP / Executive Creative Director, McCann, New York
Joji Jacob - Group Executive Creative Director, DDB Group Singapore, Singapore
Alan Kelly - Executive Creative Director, Rothco, Dublin
Bechara Mouzannar - Chief Creative Officer, Leo Burnett MENA, Dubai
Paul Nagy - Executive Creative Director, Clemenger BBDO Sydney, Sydney
Dörte Spengler-Ahrens - Chief Creative Officer, Jung von Matt Elbe, Hamburg
Eric Springer - Chief Creative Officer, INNOCEAN USA, Huntington Beach
Jureeporn Thaidumrong - Chief Creative Officer, GREYnJ UNITED, Bangkok
Gabriel Vazquez - Chief Creative Officer, J. Walter Thompson, Mexico City