Leo Burnett and O&M have ensured that the Indian flag continues to fly at the 23rd London International Awards (LIA). Two Golds and two Silvers await Leo Burnett Mumbai, while O&M Mumbai has won three Silvers. The Awards would be given away at a ceremony at Hippodrome in London on November 10, 2008.
A total of 17,969 entries were received from 81 countries for the London International Awards 2008 in categories such as Integrated Media & TV/Cinema, Print, Poster & Billboard, Traditional & Non-Traditional, Design & Package Design, Digital Media, and Radio. Of the 17,969 entries only 0.7 per cent of the entries have won the Gold, 1.4 per cent have won the Silver and 5 per cent have made it to the finalist (including Gold and Silver).
Yet again, the ‘Luxor Highlighter’ ad won the hearts of international jury members at the LIA 2008. The campaign has won two Golds and a Silver in Print (Office equipment) – Luxor Highlighter ‘what’s important’ – Pink and Blue, Design Poster; Luxor Highlighter Charlie, Che and Hitler; and a Silver in Print (Office equipment) – Charlie, Che and Hitler, respectively. Leo Burnett has won a Silver in the Print (Consumer Campaign) category for the Tide detergent campaign titled Lipstick, Ketchup, Ice cream.
O&M has won two Silvers in TV/Cinema, TV/Media promotion and Radio categories for Neo Sports ‘Gas’, Rusty Nail’ ‘Presence’ campaign, and Neo Sport Gas and Videocon Integra Widescreen TV campaigns, respectively.
This year’s LIA had Santosh Padhi, Executive Creative Director, Leo Burnett; and KV Sridhar, National Creative Director, Leo Burnett; and Raj Kurup, Chairman and Chief Creative Officer, Creativeland Asia, as part of the jury panel for Integrated Media and Television and Cinema. Bill Bruce, Chairman and Chief Creative Officer, BBDO New York, was the Jury President for this segment of awards.