LG Electronics India is launching its international
range of audio systems in India after weighing the
plan for almost three years now. The soft launch
includes a home theatre and two DVD players. The
top-end DVD player is priced at Rs 24,000.
The audio business in India is estimated to be around
Rs 1,000 crore and has reported a decline of 7 per
cent in June 2002.
According to industry sources, Philips leads the
segment with a 43 per cent market share followed by
Sony at 14 per cent. Other major international brands
include Thomson and Panasonic. The high end systems
account for 40 per cent of the market in value terms.
LG commenced its Indian operations in 1997 and has a
presence in colour televisions, air conditioners,
refrigerators, personal computers, washing machines,
microwaves and vaccum cleaners.