In line with its objective to strengthen its product portfolio in the GSM market in India, LG Electronics has launched its new model of GSM handsets G 1800 on Wednesday.
The company is targeting to sell around 30,000 G 1800 handsets per month.
According to C M Singh, Head of Consumer Electronics and GSM, LGEIL, "G1800 with features like USB Disk, MP3 playback and MP3 ringtones would provide a good value proposition. We have introduced products at every price point in the market. We are constantly working on our mobile phones to enhance their features sufficing the needs of our customers."
Priced at Rs 7995, the stylish model comes with a USB Disk with 60 MB USB memory and is targeted at those youth who are interested in music by offering them MP3 playback and MP3 ringtones. Continuous call conversation recording, 250 SMS memory, 64 polyphonic sound, Embedded JAVA games, GPRS class 8 and multi-alarms are some of the other features of the phone.
"We believe in acquiring leadership status in whatever we strike at," said Arvind R. Vohra, Product, Group Head LG Electronics. Asked on the promotional strategy, he said, "The TVCs are already on and we will be concentrating on the print part in the coming week."