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LG launches ‘Shine’ in Black Label series

31-August-2007
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LG launches ‘Shine’ in Black Label series

LG Electronics has announced the India launch of LG Shine, the latest handset in its premium Black Label series of mobile phones. Shine claims to be India’s first and full metal-bodied phone with a multi-function scroll key. LG Shine slider phone is available for Rs 16,000 and bar phone is available for Rs 9,000.

“The Indian market is one of our key markets, as it has the potential to grow at double digit rates annually. We are confident that this year will have an even stronger presence in the market with our premium fashionable and advanced handsets and clear focus on stylish handsets such as LG Shine. This launch signifies our commitment to be a leading mobile company,” said Bo-Hwan Choi, Vice President-Communications of Asia, Middle East and Africa, LG Mobile.

“Last year, LG proved its capabilities in the mobile industry with hit models like the LG Chocklate phone based on our unique insight in to customer tastes. As the second handset under the Black Label series, LG Shine has set to capture the imagination of mobile phone users who crave for the perfect balance between design and technology. With the launch of Shine, LG India will now aim to be among the top three premium handsets and increase its GSM market share to 3.41 per cent by the first quarter of 2008,” added Choi.

Both the models of LG Shine defy their high tech functionality, which includes a 2 mega-pixel auto focus camera and expandable memory. Shine is also equipped with a media player, and supports GPRS and Edge network compatibility, bluetooth and USB connectivity. It is controlled by a multi function scroll key.

V Ramachandran, Director-Sales and Marketing, LG Electronics, said, “We are releasing a 360-degree campaign for Shine which includes print, TVC, outdoor, etc. The print campaign will be visible in all lifestyle and premium magazines, while the TVC will break in all the entertainment and news channels. We will also be doing a lot of BTL activities like mailers, banners, brochures, etc.”

“We are targetting the 18-30 year olds, who believe in a style statement. The phones will be available in 400 premium retail points across India. We are entering the top tier mobile segment riding on these touch points. We would be launching many more mobile phones in the premium segment in the near future,” added Ramachandran.

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