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LG Electronics formally announces handing over media business to Havas

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LG Electronics formally announces handing over media business to Havas

Havas Media Group has been named the primary media partner for LG Electronics following an open, competitive review.

Managed under its Arena brand, the Group will oversee LG Electronics’ media business in over 60 countries. The announcement follows the unveiling of LG’s new corporate identity last week.

“We look forward to a fruitful working relationship with Havas Media Group and have high hopes that the energy they bring to the table will be a good match for LG. LG draws its inspiration from real consumers around the world and with Havas as our media partner, I’m optimistic that we’ll be able to engage consumers in meaningful ways that make them smile,” said Ki-wan Kim, Executive Vice President and Global Marketing Officer at LG Electronics.

Arena will continue to be managed by Havas Media Group’s Executive Committee, led by Alfonso Rodés, Havas Media Group’s CEO and its Global Managing Director, Dominique Delport.

Delport, who led the pitch, commented, “LG is one of the most prestigious and sought-after global electronics brands to go into pitch this year. LG’s passion in using technology to create happier, more satisfying lives for consumers around the world works with our long standing investment into meaning communications with our Meaningful Brands analysis. The LG team also shares our positive energy and ability to change. This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the Group creates a strong foundation from which to build this important partnership.”This announcement follows on from the latest phase of Havas’s integration strategy as it moves to create the most simplified and agile media group in the industry, shared an official release.

“This is another large global win for the Havas Media Group and demonstrates the success of our recent ‘digital and data’ integration strategy. Our track record for winning prestigious global accounts is fast growing and this recent win is a great testament to our teams and our agility,” said Rodés.

For the record, LG, a global leader in consumer electronics and home appliances, ranks among the top three companies across numerous sectors such as flat-panel TVs, mobile devices, washing machines and air conditioners. With 87,000 employees working in over 100 locations around the world, LG ended 2012 with sales of USD 45.22 billion.

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