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Lexi Pens signs-up M&C Saatchi for new brand of world pens

02-June-2009
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Lexi Pens signs-up M&C Saatchi for new brand of world pens

Lexi Pens has signed up M&C Saatchi Communications for the launch of its new brand of world pens. The agency has already started work on the brand name and brand identity development and will subsequently create the brand communication for the retail and consumer audiences.

Speaking about the appointment of M&C Saatchi, Vinod Sachdev, Chairman and Managing Director, Lexi Pens India Pvt Ltd, commented, “M&C Saatchi is very professional, committed and clear-thinking in their approach to the task on hand. We needed an agency that had the right mix of graphic design ability, mass market understanding and the agility to provide simplicity of thought. Those were the key reasons we chose to align the new brand with M&C Saatchi.”

On the new win, Rajiv Sabnis, Executive Director, M&C Saatchi, said, “Clients who are open to change get the best out of M&C Saatchi. Because of our agency’s entrepreneurial spirit, we work extremely well with a like-minded first-generation entrepreneur such as Vinod Sachdev, who has created a remarkable business in a very short span of time. With the surge in competition in the pens category, it will be our endeavour to provide the most effective creative solutions based on our core philosophy of brutal simplicity to Lexi pens.”

Lexi Pens is an internationally acclaimed manufacturer and exporter of high-quality precision-tip plastic ball-pens, plastic gel pens, metal pens and refills. Lexi manufactures about one million pens a day and has sales worldwide.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.