Top Story

e4m_logo.png

Home >> Advertising >> Article

Levi Strauss Signature ropes in Deepika Padukone as brand ambassador

12-December-2007
Font Size   16
Share
Levi Strauss Signature ropes in Deepika Padukone as brand ambassador

Levis Strauss India has roped in ‘Om Shanti Om’ star Deepika Padukone as national brand ambassador for its brand Levi Strauss Signature. The denim brand has also unveiled a new contest titled ‘Dart to Win’ that would provide an opportunity for Padukone’s fans to meet her in person.

ATP Ramani, Business Head, Levi Strauss Signature, said, “Our association with Deepika is a perfect brand fit and we are delighted to partner with her. She signifies style, good looks, youth, fun, and all other attributes that resonate with our brand values and positioning.”

Ramani informed that the company had already signed in Padukone way before the release of ‘Om Shanti Om’, and that a decision was taken to extend the association with her after her escalating fame post the release of the movie.

JWT, which is the creative agency for Levi Strauss, has recently aired a commercial featuring Padukone as the protagonist. Mindshare is the media agency for the brand.

Since the brand offers a range of casual outfits, its marketing strategy is to target the college students. “Jeans and casual wears are products that are evolved from colleges, and keeping this in mind, out core strategy is to target young college goers, and anybody who wishes to have the youthful feel in life,” explained Ramani.

Levi Strauss has 23 exclusive stores in India and has its brands available across 600 multi-brand outlets, and its objective is to be the largest jeans and casual wear brand in India. The brand has a strong international presence as well, with its offices spread in 106 countries across the world.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO