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Levi Strauss Signature bets on Shahid Kapoor to reach the youth

17-March-2009
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Levi Strauss Signature bets on Shahid Kapoor to reach the youth

Levi Strauss Signature has signed actor Shahid Kapoor as its brand ambassador. Kapoor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.

Shumone Chatterjee, Country Manager, Levi Strauss & Co India Pvt Ltd, said, “Youth icon and iconic youth apparel brand – it’s fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience.”

On his association with the brand, Kapoor said, “I have always been a great admirer of the Levi Strauss Signature brand. It’s relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It’s great to be associated with such an iconic brand.”

The company has planned an exciting media campaign coming up and consumer activities with Kapoor in the coming months.

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