Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett's Dheeraj Sinha among global speakers at the upcoming Next 4 Billion Seminar, Denmark

08-June-2016
Font Size   16
Leo Burnett's Dheeraj Sinha among global speakers at the upcoming Next 4 Billion Seminar, Denmark

Leo Burnett’s Dheeraj Sinha has been invited to speak at the Next 4 Billion Seminar, by the Innovation Centre Denmark

The seminar is scheduled on the 9th and 10th June in two cities of Denmark Copenhagen and Aarhus, respectively. Orgainsed by the Innovation Centre Denmark, the seminar aims to bring insights about the changing consumer dynamics of India, China and Brazil.

 Three international speakers, namely, Dheeraj Sinha from Leo Burnett Group (India), Carolina Nacle from Data Popular (Brazil) and Mark Tanner from China Skinny (China) will throw light on these mega markets that comprise the next 4 billion consumers.

Designed for the Danish small, medium and large sized businesses, the seminar will address how innovative business models and product adaptation can help companies develop the right strategy and mindset to be successful in these markets.

H.E. Peter Taksøe-Jensen, Ambassador of Denmark to India, says, “We are excited about the growth and the positive change that India is going through. India along with the other emerging markets like Brazil and China present a big opportunity for businesses in Denmark. Dheeraj is an expert in understanding the cusp of cultural and consumption change in India. Through this seminar, I believe we will be able to answer some of the key concerns of Danish audience about India and other geographies.”

 Sinha, Chief Strategy Officer, South Asia, Leo Burnett, added, “The Indian middle-class market has proved to be an opportunity for many while it has turned out to be an opportunity lost for many others. My recent work has been to decipher the patterns behind what makes for success and failure in India. I am looking forward to discussing the changing dynamics of the middle class consumers with experts from other markets and the business community of Denmark.”

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India