Leo Burnett has won the creative mandate for Hindustan Petroleum Corporation Limited (HPCL) in a multi-agency pitch.
With this, Leo Burnett will continue to partner the brand in helping them achieve their business objectives.
Confirming the win, Rakesh Hinduja, Executive Vice President, Leo Burnett India said, “I’m delighted that the strategic roadmap we presented during the pitch process was spot on and in complete sync with the client’s vision. This is an exciting phase both for the brand and for us, where the objective is to adopt a fresh communication approach and create a new language which consumers across the country could relate to in a much better way. I’m optimistic that with our multi-disciplinary team working seamlessly on the account, we will surpass the client’s expectations and help the brand attain greater heights of success.”
Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner.