Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett to stay away from Goafest this year

14-April-2014
Font Size   16
Share
Leo Burnett to stay away from Goafest this year

Whilst the Awards Governing Council of Goafest has extended the dates for submission of entries for the 2014 edition of Goafest Abbys, there has been immense speculation on the agencies who will be participating, keeping in the mind the sabbatical that took place post the announcement of awards last year, which included accusations of plagiarism on awarded work, scam ads, the appointment of a super jury resulting in several unhappy adlanders and agencies.

There has been much talk of whether or not Leo Burnett will participate in the Abbys this year. Saurabh Varma, CEO, Leo Burnett India put an end to all speculations when he confirmed to exchange4media that the agency will not participate in the Abbys this year.

“This year, Leo Burnett India offices will not be participating in Goafest. It is not a strategic priority for us currently,” Varma.

Leo Burnett now joins the ranks of Lowe Lintas (the agency has skipped Goafest for many years now) and Ogilvy (for the first time in the history of the Abbys, Ogilvy was conspicuous with its absence last year).

Mindful of last year’s events, the Goafest Committee has made changes in the judging process this year, there will now be a window of clear 10 days before the final judging round. During this window, shortlisted entries will be available for the entire industry to review.

Scheduled to be held on May 29-31, Goafest will be hosted at The Grand Hyatt, this year. Two new categories – Promo-Activation and PR – have been included, along with Broadcaster and Publisher Abbys, this year.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.