Leo Burnett, which started its Chennai operation on October, 2009, has made the branch the South hub. As an incumbent agency for Uninor, Leo Burnett Chennai services the Uninor business in all the four Southern states. All the regional creative work for the telecom brand is done from Chennai for states like Kerala, Karnataka and Andhra Pradesh besides Tamil Nadu.
The agency has roped in Virajith Menon, who earlier worked with Mudra, Lowe, O&M among others, to head the Chennai branch. Menon will report to Harjot Narang.
According to Menon, the agency is planning to expand its operation in the coming months. “With time we intent to expand our operations. At the movement our hands are full with Uninor and it’s doing well. But I am sure we would expand the horizon,” he said and added that they were very happy with the work they have been doing for Uninor. “The one-year old brand is shaping up really well and so is Leo Burnett Chennai,” he said.
“It’s a very symbiotic relationship with them and it’s going good,” he commented.
Leo Burnett Chennai has a headcount of 18 people currently and the Uninor is the only business that is handled out of agency’s Chennai branch. However, the agency is planning to pitch for more businesses in the coming months. Menon said, “We would love to pitch for more businesses but we want to give it some more time because we are also organising ourselves. We will wait and watch. We have been patient about it but we will get there.”