Top Story


Home >> Advertising >> Article

Leo Burnett plans to service foreign clients

Font Size   16
Leo Burnett plans to service foreign clients

As part of its global strategy to improve cost efficiencies, Leo Burnett and its specialised media buying outfit Starcom Mediavest Group (SMG), plans to service multinational companies with no Indian presence from the country.

To do so, Leo Burnett/SMG will set up a team of professionals for a particular region to develop and execute advertising strategies for foreign clients. This team would act as an interface between Leo Burnett's foreign clients and the various Leo Worldwide/SMG entities in the region.

The services to be provided will include direct promotion of multinational clients and prospective multinational clients, provide market research, analysis and creative solutions, advise and assist specific advertising programmes undertaken by Leo Burnett India, especially those companies which have or are planning coordinated programmes in other Asian countries.

The foreign company would charge the Indian company a fee up to eight per cent of the gross billings recovered by it from media buying and media related assignments executed for such multinational clients.

Leo Burnett Worldwide Inc, USA and SMG will charge the Indian entities technical service fees of up to five per cent of the gross annualised billings of the company. This is in addition to the eight per cent multinational client servicing fees.

According to the latest A&M Agency Report, Leo Burnett was ranked number nine, with gross income of Rs 37.59 crore in 2000-01. Worldwide, the Leo Burnett Group was recently bought over by French advertising major — Publicis.

Source: Business Line


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.