Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett Orchard reveals its vibrant new identity, logo

03-March-2017
Font Size   16
Leo Burnett Orchard reveals its vibrant new identity, logo

Leo Burnett Orchard has announced a colourful and vibrant new identity, and a logo. The new identity is reflective of the agency’s vision and ambitions for itself. Leo Burnett Orchard is one of the two agencies in The Leo Group’s new structure in India. Leo Burnett India is the other agency in this structure.

An agency as vibrant and colourful as Leo Burnett Orchard must have an identity to match. The new logo, thus, is made entirely from colourful building blocks.

The Leo Group’s values, much like building blocks, stand for a child’s imagination, colour, collaboration and integration of each piece with another, to build and rebuild till the final pieces fit to make something beautiful. Leo Burnett Orchard will follow the Group’s distinct Humankind philosophy, and its unique PLAY methodology to drive growth. With the variety of specialist functions and the diversity of talent and partnership, Leo Burnett Orchard inspires the best ideas to take shape.

Speaking about the new logo and the philosophy, Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard said, “Leo Burnett Orchard may be one of the Leo Group’s two agencies in India, but our values and culture remain the same. Everything about our agency is new; the leadership, the vigour and even our talent’s approach towards creativity. I am excited about our new identity; nothing would have summed up who we stand for better than building blocks.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.