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Leo Burnett named Network of the Year at Epica Awards 2014

Leo Burnett named Network of the Year at Epica Awards 2014

Author | exchange4media News Service | Saturday, Nov 22,2014 9:14 AM

Leo Burnett named Network of the Year at Epica Awards 2014

In the 2014 Epica Awards there were Grand Prix winners from Canada, France, Lebanon, the Netherlands and the USA.

• Network of the Year: Leo Burnett with 46 awards including 2 Grand Prix and 12 golds.
• Agency of the Year: adam&eveDDB with 14 awards including 9 golds.
• France topped the country rankings, with 57 awards, including 1 Grand Prix and 13 golds.


• FILM:            “The Boy Who Beeps” by BBDO New York (USA) for GE
• PRESS:        “Making Music” by Leo Burnett Beirut (Lebanon) for Virgin Radio
•OUTDOOR:  “Paris Zoo” by Publicis Conseil (France) for Museum National d’Histoire Naturelle
• DIGITAL: 2 Grand Prix:
                        “Always Like A Girl” by Leo Burnett Toronto (Canada) for Procter & Gamble
                        “Night Walk in Marseille” by 72andSunny (Netherlands) for Google

It is the first time the jury has awarded two digital Grand Prix winners. Jury president Teressa Iezzi, Senior Editor of Fast Company’s Co.Create, commented, “The double Grand Prix recognizes two very different but equally compelling entries. One, an immersive, interactive experience that showcases a digital tool and brings the real world to users’ computer screens, the other an effective, a culturally resonant web video. Both deserved to be awarded, not only to round out the kind of work Epica recognizes, but also because both deserved the honour.”

Judy John, CEO and CCO of Leo Burnett Canada said, “On behalf of the team from Toronto, Chicago and London/Holler, we’re thrilled to win an Epica Grand Prix. What inspired us to make Always Like A Girl was the desire to help girls keep their confidence. It’s been so rewarding to see people around the world rally around the idea of changing the meaning of Like A Girl to mean amazing things.”
Carlo Cavallone, Executive Creative Director of 72andSunny Amsterdam, said, “Nightwalk was born as an experimental project, an attempt to push Google’s communication to be as innovative and entertaining as the products they put out in the world. It takes one of the most popular Google tools, Street View, to another level: it’s night view with a lot of secrets and surprises. The project is the perfect embodiment of a truly collaborative process. It managed to be at the same time entertaining and useful – and has made a dent in culture. "

The film Grand Prix from BBDO New York is a touching tale about a boy who can talk to machines. Teressa Iezzi said, “GE has done a great job making an impenetrable topic interesting. The Boy Who Beeps is a part of a larger, impressive effort by GE to make great content out of its own story and products. Its emotional impact was felt on the jury.”

Michael Aimette, Executive Creative Director at BBDO New York said, “The idea behind The Boy Who Beeps is that GE speaks the language of industry. It follows the story of a curious boy who makes an electronic beep sound in lieu of traditional language. The spot focuses on GE software – software that connects machines at an industrial scale with the potential to change the way industry works, change people’s lives, and even change the world. ”

The press Grand Prix from Leo Burnett Beirut offers alternatives to famous song lyrics and illustrates the difficulty of creating great works of art. The baseline reads, “If you knew what it took, you wouldn’t steal it. Say no to piracy.” The jury felt that the work was intelligent, challenging and entertaining.

Leo Burnett MENA CCO Bechara Mouzannar said, “I would like to thank and congratulate our client as well as the team at Leo Burnett Beirut and in the MENA region. Virgin Radio’s brand equity and popularity offered it a great opportunity, on its launch in Lebanon, to educate people about the value of great music and the only way to ensure musicians and lyricists continue to do what they do best.”

The poster Grand Prix from Publicis Conseil Paris depicts wild animals alongside animal sculptures at Paris landmarks, to dramatize the re-opening of the Paris Zoo. Jury president Teressa Iezzi said, “The campaign was dead simple but still managed to create drama and inspire emotion. The product was built into the idea and the images.”

Entrants & Entries by Country

Epica is becoming increasingly global in its reach. This year a total of 585 agencies from 74 countries participated, including newcomers from Cambodia, Costa Rica, Malaysia, Pakistan, Paraguay, Sri Lanka, Taiwan and Uruguay. We also welcomed back Belarus, Lithuania, Oman, Qatar and San Marino.

Results by Country

France was top in the country rankings with 57 awards, followed by The UK, 36 and then the USA, 22. Other top performers were Russia, Turkey and Italy.

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