Leo Burnett Mumbai has made it to the Ad Age’s annual creativity list for the year 2008. With a tally of 180 metals collected over the year at the top 10 awards shows across the world, Leo Burnett Mumbai has been ranked 19th in the elite list, which represents the ‘Top 20 award-winningest companies’.
Addressing a press meet in Mumbai on November 19, Arvind Sharma, Chairman of India Sub-continent, Leo-Burnett, said, “Leo Burnett’s India offices have traditionally been rated as some of the most creative ones in the network several times over. So, while the news of being ranked 19th in the world is huge for the region, this star turn was almost predicted by the network years in advance.”
The points have been calculated by adding up the international wins each agency has got for the year 2007-08. Different weights were assigned to Gold, Silver, Bronze and Best of Show/ Grand Prix awards. Cannes was assigned a slight premium.
The awards that Leo Burnett Mumbai has won include – two Grand Prix and multiple metals at the GoaFest-Abby Awards and then a Gold Pencil and many more nominations at the One Show, nominations at the prestigious D&AD, two Gold, one Silver and three Bronze Lions at Cannes and two Gold Cubes at the Art Directors Club, besides picking up metals of various denominations at the New York Festivals, Andy Awards and Asia Pacific AdFest. All these awards have been won across brands like P&G (Tide), Perfetti (Cream Fills extra), Reliance Mobile, Heinz (Glucon-D, Complan, Heinz Tomato Ketchup), Elder Pharmaceuticals (Tiger Balm), and Luxor Highlighter.
Speaking on what brought the agency into the limelight, KV Sridhar (Pops), National Creative Director, Leo-Burnett, said, “The ideas that have got us glory have one thing in common – our humankind approach.” Commenting further on the achievement, he said, “Now that we have been selected here, our efforts will be focused to keep our name featured on the list next year as well.”
Earlier this month, JWT Mumbai had made its maiden appearance among the top 50 in the Gunn Report.