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Leo Burnett Melbourne infuses a child’s fantasy to Honda Australia’s latest TVC

Leo Burnett Melbourne infuses a child’s fantasy to Honda Australia’s latest TVC

Author | exchange4media News Service | Wednesday, Jul 22,2015 9:01 AM

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Leo Burnett Melbourne infuses a child’s fantasy to Honda Australia’s latest TVC

Leo Burnett Melbourne created a new campaign for Honda Australia for their CR-V Series II car.

With the tag line, ‘Go With It’, the communication aims to show that no matter where the roads lead the new model takes on the challenge.

Stephen Collins, Director, Honda Australia said, “The CR-V is a core model for Honda both globally and locally. With such significant upgrades made recently on the Series II range, we wanted to support this important model with a new campaign that taps into the fun and energy of the CR-V.”

Watch the campaign video:

The campaign is led by a 60 second TVC directed by Goodoil’s Hamish Rothwell and features the song ‘Howlin For You’ by The Black Keys. It tells the story of a young girl determined to replace her broken pink toy horse. Her father plays along with her solution to the problem and drives her and her brother to a ranch specialising in coloured horses. The daughter chooses a pink wild horse from among the herd. What follows is a race across the plains in order to catch the animal. The car helps in slowing the horse down to a stop so that the girl can pet it.

Commenting on the inspiration behind the campaign, Jason Williams, Executive Creative Director, Leo Burnett Melbourne said, “The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child.”

The TVC is being supported with an integrated campaign that includes cinema, outdoor, online, social and dealer communications.

 

CREDITS

Agency: Leo Burnett Melbourne

ECD: Jason Williams

Creatives: Joe Hill / Garret Fitzgerald

Senior Agency Producer: Cinnamon Darvall

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Director of Integrated Strategy: Ilona Janashvili

Production: Goodoil Films

Director: Hamish Rothwell

Executive Producer: Sam Long

DOP: Crighton Bone

Production Designer: Guy Treadgold

Casting: Catch Casting NZ / Mullinar's Sydney

Editor: Peter Sciberras Method Studios

VFX & Supervisor: Colin Renshaw (ALT VFX)

Sound Engineer: Sam Hopgood - SoundLounge

Sound Producer: Lizzie Haussegger – SoundLounge

Client: Honda Australia 

Brand Comms Manager: Melissa Altarelli

Brand Comms Specialist: Sarah Tolliday

Brand Comms Coordinator: Megan McDermott

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