Leo Burnett has launched LeoFinancials, a sub-agency that will attempt to build financial brands for the company. It will function among a team of selected brand strategists with experience in the financial sector, who will be deliver simultaneously on the twin challenges that financial sector players face.
Arvind Sharma, Chairman and CEO of Leo Burnett, sees a major opportunity in the scenario today. “To manage the complexity of brands and offerings and appeal meaningfully to consumers, today’s financial sector players need not only credentials, scale and financial brilliance, they also need astute marketing,” he said.
Sharma further said, “Agencies partnering clients in managing financial brands need to put together teams that understand finance, government related policies, consumer behaviour, brand architecture and communication, all at the same time. Looking at this need, we have launched LeoFinancials.”
The first major campaign LeoFinancials will break will be for UTI Mutual Funds. The campaign with the tagline ‘Let’s plan to be rich’ will reflect Indian consumer attitude.