Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett launches LeoFinancials to build financial brands

02-February-2007
Font Size   16
Share
Leo Burnett launches LeoFinancials to build financial brands

Leo Burnett has launched LeoFinancials, a sub-agency that will attempt to build financial brands for the company. It will function among a team of selected brand strategists with experience in the financial sector, who will be deliver simultaneously on the twin challenges that financial sector players face.

Arvind Sharma, Chairman and CEO of Leo Burnett, sees a major opportunity in the scenario today. “To manage the complexity of brands and offerings and appeal meaningfully to consumers, today’s financial sector players need not only credentials, scale and financial brilliance, they also need astute marketing,” he said.

Sharma further said, “Agencies partnering clients in managing financial brands need to put together teams that understand finance, government related policies, consumer behaviour, brand architecture and communication, all at the same time. Looking at this need, we have launched LeoFinancials.”

The first major campaign LeoFinancials will break will be for UTI Mutual Funds. The campaign with the tagline ‘Let’s plan to be rich’ will reflect Indian consumer attitude.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Vikas Mehta, CEO, PointNine Lintas, confesses that given the chance he can vegetate for days and that meditation for him means going for a swim

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

Brands have discovered the immense potential videos hold in today’s socially connected world and organic video virality has become every marketer’s dream