Leo Burnett India has won the Asia-Pacific Agency of the Year 2006 award at Leo Burnett’s annual agency awards in Chicago last week. This puts Leo Burnett India amongst the global network’s top three offices worldwide.
The awards are based on the agencies’ creative output, brand performance, new business wins and overall financial growth. Leo Burnett India has won this ahead of offices like Tokyo and Hong Kong in the Asia Pacific region. Australia finished runner-up.
Arvind Sharma, Chairman and CEO, Leo Burnett India, said, “The Agency of the Year is the network’s biggest recognition and we are proud of being Asia Pacific region’s No. 1 agency for Leo Burnett. This award is a recognition of our efforts to produce the best creative work and business results for our clients.”
The key to Leo Burnett India winning the award was their creative work and new business wins, including UTI, Reliance Communications, Sony Entertainment Television, HDFC Standard Life, GMR, Coca-Cola’s Minute-Maid, AMFI (Association of Mutual Funds in India), Centurion Bank, ABN AMRO Bank/Retail Brokerage, Lotus AMCE, Elder Pharmaceuticals, Bajaj Kristal and Subhiksha.
Leo Burnett India’s creative performance was celebrated at the agency’s Global Product Committee with an Eight Ball for Tide (which means that the ad has set new standards in the category) and other 7+ wins for work on Bajaj fans, Prerana Sanctuary, Maneland Jungle lodge and Dinodia.
Leo Burnett India was among the top two awarded agencies of India with three metals at Cannes, two in the New York festival, one each at Andy and FAB Awards, two finalists at One Show and one bronze at Asian Marketing Effectiveness Awards (AMEA). Locally, the agency got more than 50 metals at the AAAI Awards at Goafest, Mirchi Kaan Awards and Outdoor Advertising awards.