Leo Burnett India is hoping to maintain its winning spree at the 59th Cannes Lions International Festival of Creativity after a great round of winning 35 metals at GoaFest this year.
“This year we have managed to pack quite a few strong pieces for Cannes. The fact that these pieces have been created for some of the most famous brands – brands with a history of multiple wins at Cannes – should allow us an edge. We are also venturing in some new categories this year such as Branded Content with entries that are truly innovative,” said KV Sridhar, National Creative Director, Leo Burnett India.
“We have successfully raised the standards of execution of our print, outdoor and design work. I am confident that Leo Burnett India will have a good year at Cannes,” he added.
Some of the work submitted by Leo Burnett at Cannes Lions 2012 includes for clients such as Coke Studio, P&G Tide, Sony Television – Kaun Banega Crorepati, Thums Up and Bajaj Exhaust Fans.
Shridhar believes that Indian agencies have great ideas but may fall short in execution.