Like every other year, Leo Burnett had the Leo Burnett Cannes Prediction in Mumbai on June 12. More than 50 television commercials, predicted to make it to the final Cannes event by Leo Burnett’s international creative directors, were showcased to people in the industry.
Those from the industry who attended the event and watched the predicted TVCs and ad campaigns could vote for any 20 ads that they personally liked. The names of those from the audience, who voted correctly, will be announced on June 25. The 50 ads that were picked and shown included that of MTV, Shera Flexy Board, Nike, AOL, Adidas, Fosters, BBC Radio, Coca-Cola, Axe and Happy Dent.
Arvind Sharma, Chairman and CEO, Leo Burnett, said that the purpose behind this annual event is to give a near-Cannes experience to those who cannot make it to the actual event in Paris. “Not everyone can afford to go for the event. This is a way to bring the industry together for giving their judgment on what they think will make it to the final Cannes,” he said.
Sharma said that the predicted ads were picked by their own creative directors worldwide. “It is like our judgment on the Cannes’ jury members’ judgment: we have been correct almost every year. We have hardly ever been wrong about which ones finally will make it,” he said.