Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett Cannes Prediction has MTV, Nike, BBC, Happy Dent and Coke lined up this year

14-June-2007
Font Size   16
Leo Burnett Cannes Prediction has MTV, Nike, BBC, Happy Dent and Coke lined up this year

Like every other year, Leo Burnett had the Leo Burnett Cannes Prediction in Mumbai on June 12. More than 50 television commercials, predicted to make it to the final Cannes event by Leo Burnett’s international creative directors, were showcased to people in the industry.

Those from the industry who attended the event and watched the predicted TVCs and ad campaigns could vote for any 20 ads that they personally liked. The names of those from the audience, who voted correctly, will be announced on June 25. The 50 ads that were picked and shown included that of MTV, Shera Flexy Board, Nike, AOL, Adidas, Fosters, BBC Radio, Coca-Cola, Axe and Happy Dent.

Arvind Sharma, Chairman and CEO, Leo Burnett, said that the purpose behind this annual event is to give a near-Cannes experience to those who cannot make it to the actual event in Paris. “Not everyone can afford to go for the event. This is a way to bring the industry together for giving their judgment on what they think will make it to the final Cannes,” he said.

Sharma said that the predicted ads were picked by their own creative directors worldwide. “It is like our judgment on the Cannes’ jury members’ judgment: we have been correct almost every year. We have hardly ever been wrong about which ones finally will make it,” he said.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video