Media Lions shortlists were announced earlier today at the Cannes Lions International Festival of Creativity. Only nine entries out of the 130 submitted have made it to the shortlist from India.
These include two each from Leo Burnett India, BBDO India and Cheil Worldwide. DDB Mudra, OMD and Mindshare have one entry each in the shortlist.
Leo Burnett’s entry ‘Ink Pad’ for Door to Door School and ‘Happy Sparrows’ for McDonald’s have made it to the shortlist. BBDO India’s work for Plan India and P&G’s Gillette are in the shortlist. Cheil Worldwide’s work for Samsung, entry titled ‘Minus One Project’, has made it to two sub categories.
DDB Mudra’s work for Cancer Patients Aid Association, OMD India’s for Tourism Australia and Mindshare’s work for Domex of Unilever are the other agencies whose work has made it to the shortlist.
The number of entries submitted by Indian agencies has increased in this category from 103 last year to 130 entries this year. There is an increase in total number of entries too, with 3247 entries competing in this competition, as compared 2895 entries in 2011.
Mainardo de Nardis, Chief Executive Officer, OMD Worldwide is the Jury President and Premjeet Sodhi, Chief Operating Officer, Lintas Media group is the Jury Member from India in the category this year.
The Media Lions competition was created in 1999 to honour excellence in media strategy, planning and execution and give key players in the media industry an annual meeting point. Entries are judged on basis of strategy and idea, creative execution and results and effectiveness.
The Media Lions trophies will be presented during the Creative Effectiveness, Media, Mobile and Outdoor Lions Awards Ceremony, which will take place on June 18 at the Palais des Festivals.