The International Andy Awards, run by the Advertising Club of New York, has an Indian entry among the metal winners this year. Leo Burnett Bangalore’s entry, titled ‘Bhopal Gas’, for clients Dinodia Photo Library has won the agency a Bronze.
The newspaper advertisement communicates the impact of pictures through a visual and copy on the Bhopal gas tragedy. A picture of a child victim occupies a minimal amount of space vis-à-vis a long copy that describes in significant detail the tragedy and its aftermath. The concept is driven home by the baseline ‘Every picture is worth a thousand words’.
The execution adds effect, with the damaged edges keeping with the tragic mood of the event detailed. The award comes in the category of Industrial/Building Products and Services.
Indian entries were not among the winners in 2005 or in 2004. This year (2006), O&M’s Piyush Pandey was among the judges for the event.