Leo Burnett Delhi has won the Unitech Wireless account. With an account size pegged upwards of Rs 200 crore, this is one of the biggest accounts in Delhi in recent times. Unitech Wireless is the telecom venture between realty major Unitech Group and Norway’s telecom operator Telenor. The comppany has got both National and International Long Distance Licenses (NLD and ILD).
The multi-agency pitch had seen the participation of several leading agencies. Leo Burnett will be working on 360 degree initiatives, including print, TVC, OOH and the Internet, besides BTL activities.
It may be recalled that in March 2009, Telenor had closed its deal with Unitech Wireless Ltd and taken up a 67.25 per cent stake in the company. Unitech Wireless has pan-India telecom licences in all 22 telecom circles.