Top Story


Home >> Advertising >> Article

Leo Burnett bags Tata Chemicals' creative account worth Rs 12-15 crore

Font Size   16
Leo Burnett bags Tata Chemicals' creative account worth Rs 12-15 crore

Tata Chemicals has finally taken a decision on its creative partner. Following a multi-agency pitch, the company has zeroed in on Leo Burnett to take care of its creative duties worth about Rs 12-15 crore. TME (The Media Edge) continues to handle the media duties of the company.

Apart from Leo Burnett and incumbent agency Bates, the other agencies in the fray were Rediffusion DY&R, Contract, Lowe, Quadrant and FCB-Ulka.

Apart from the Tata Salt, Tata Chemicals also has Samundar Cooking Soda and the south market focussed Samundar Crystal Salt in its product portfolio. At the time of filing the story, neither the client nor the agency were available for comment.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.