Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett bags Tata Chemicals' creative account worth Rs 12-15 crore

08-March-2005
Font Size   16
Share
Leo Burnett bags Tata Chemicals' creative account worth Rs 12-15 crore

Tata Chemicals has finally taken a decision on its creative partner. Following a multi-agency pitch, the company has zeroed in on Leo Burnett to take care of its creative duties worth about Rs 12-15 crore. TME (The Media Edge) continues to handle the media duties of the company.

Apart from Leo Burnett and incumbent agency Bates, the other agencies in the fray were Rediffusion DY&R, Contract, Lowe, Quadrant and FCB-Ulka.

Apart from the Tata Salt, Tata Chemicals also has Samundar Cooking Soda and the south market focussed Samundar Crystal Salt in its product portfolio. At the time of filing the story, neither the client nor the agency were available for comment.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.