Top Story

e4m_logo.png

Home >> Advertising >> Article

Leo Burnett bags Kellogg’s snacks account

25-April-2002
Font Size   16
Share
Leo Burnett bags Kellogg’s snacks account

Kellogg India, having plans to make foray into snacks market with cheese snackers shortly, has picked up advertising agency Leo Burnett for promotion. The account is worth Rs 8 crore.

Hindustan Thompson Associates (HTA) has the mandate for Kellogg’s breakfast cereal brands.

The campaign (television, print and outdoor) is expected to roll out in early May. The product will be launched first in Chennai, followed by a gradual roll out in the rest of the country.

Since 1906, Kellogg has been a reputed producer and marketeer of high quality foods. The company is the world’s leading producer of breakfast cereals and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts and cones.

Source: Business Standard

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education