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Leo Burnett bags Kellogg’s snacks account

25-April-2002
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Leo Burnett bags Kellogg’s snacks account

Kellogg India, having plans to make foray into snacks market with cheese snackers shortly, has picked up advertising agency Leo Burnett for promotion. The account is worth Rs 8 crore.

Hindustan Thompson Associates (HTA) has the mandate for Kellogg’s breakfast cereal brands.

The campaign (television, print and outdoor) is expected to roll out in early May. The product will be launched first in Chennai, followed by a gradual roll out in the rest of the country.

Since 1906, Kellogg has been a reputed producer and marketeer of high quality foods. The company is the world’s leading producer of breakfast cereals and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts and cones.

Source: Business Standard

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