Leo Burnett India is the only Indian agency to win a metal at New York Festival’s International Advertising Awards 2013. The agency was awarded a Bronze World Medal for its campaign Ink Pad for Door Step School under the Direct and Collateral category.
The campaign used the thumb impression, which has become a symbol of illiteracy in India, as a tool to entice Door Step School’s target group through the ink pad and encouraged them to join their literacy programme.
The other finalists from India included ‘Sounds of Happiness’ in the Design Category and ‘Reflections of Music’ for Coke Studio in the Print Category by Leo Burnett, National Geographic’s campaign ‘Inglorious Bitched’ by Boot Polish Films for Film Craft category – Direction, LifeBuoy’s Gondappa Chrome Pictures for Film Craft Direction, Door Step School’s Ink Pad in the Public Service category, ICICI Bank’s campaign Simple Joys by Ogilvy India and Corcoise Films in the Film Craft category for Direction, ‘Bloody Book’ by Leo Burnett in the Public Service announcement print category, Vasan Eye Care’s Film Harbinger in the Film Craft category for Cinematography and McDonald’s ‘Happy Sparrows’ by Leo Burnett in the Design Category for Promotional Design.
New York Festival has been honoring the world's best work in all media since 1957. The 2013 categories included Avant-Garde, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Announcements, Radio and Student. With entries and jury members from over 70 countries, it is one of the most diverse advertising awards competitions in the world.