Lenskart has launched a new TVC around its Robotics technology. According to the press release, the TVC will showcase how Lenskart is the only company in India that makes micro-precision lenses that are 3 decimal tested (3DT) that makes them error free.
There are essentially three situations highlighted in this advertisement that are encountered by any lens manufacturer while making lenses manually: Incorrect diameter of the lens cut, power errors, and manhandling of lenses.
The TVC has been conceptualized and created by Enormous. Ashish Khazanchi, Founder, Enormous is the brains behind this TVC. Targeted to the top 8 metros, the TVC will be on air tomorrow on Hindi & English movie channels, youth channels, music channels and HD & Hindi News channels.
Peyush Bansal, Founder and CEO, Lenskart, said, “Lenskart is focused on revolutionizing the eyewear industry in India by providing high quality, fashionable and affordable eyewear. By bringing in latest tech innovations like 3 decimal testing using the Robotics technology, we envision to enhance consumer experience without compromising on quality. As a category, eyewear needs constant improvement in terms of quality and awareness, which is what we’re trying to do with the new TVC. Eyewear is an extremely complex category mainly due to lack of affordability, accessibility and knowledge on eye care hence there is a dire need to make the category sustainable to address the issues on eye care deficit in India, which this technology enables us to do.”
You can watch the TVC here: