Lenovo to pick athletes as brand ambassadors

Lenovo to pick athletes as brand ambassadors

Author | Source: Business Line | Thursday, Mar 29,2007 9:48 AM

Lenovo to pick athletes as brand ambassadors

Lenovo will pick athletes from 12 countries, including India, to be its brand ambassadors for the 2008 Beijing Olympic Games.

Lenovo, one of the sponsors of the Games, will identify and sponsor the training of individual athletes in 10-12 countries.

The process of identifying the athletes is under way, said Mr David Miller, President (Asia Pacific) and Senior Vice-President, Lenovo.

The criteria for selection include the athlete's interest in technology and how his or her training permits the use of technology.

Lenovo is launching a series of TV commercials in China on the Games through the China Central Television (CCTV) network.

Title sponsor

Lenovo is also the title sponsor of CCTV's Olympics countdown show. According to Ms Alice Li, Vice-President (Olympic Marketing), Lenovo, its television campaign is expected to reach 10 million Chinese citizens.

She said Lenovo has been working on plans to roll out marketing campaigns globally too, as the Games approach.

Lenovo hopes to work with the national Olympic committees of several countries for possible projects such as providing Internet lounges.

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