Top Story


Home >> TREND >> Article

Lee Cooper to launch trendy watches next month

Font Size   16
Lee Cooper to launch trendy watches next month

Lee Cooper, one of the leading jeans wear brands, has targeted Rs 60 crore turnover for the current fiscal. According to Harpratap Singh, Managing Director, Lee Cooper India, the company has decided to come out with trendy, sleek and sporty watches by next month.

Lee Cooper has recently launched innerwear and eyewear for the first time in India. "The idea behind such launches is to offer a complete head to toe experience to the Lee Cooper customer," Singh said.

With a market share of 8 per cent in the super premium category, Lee Cooper is contemplating to come out with a TVC by the end of this month which will be aired on youth based channels like MTV and Channel V as well as on some popular news channel.

"The concept behind the TVC is to highlight the youthness associated with the brand Lee Cooper. The TVC is very young in nature and speaks a lot about desire and attitude, which we randomly associate with today's Gen Y. The TVC helps in raising the aspirational quotient of the consumers," said Singh.

He added, "The TVC has an international look and feel to it. It looks more like a music video, which are so popular these days with the youth. It has been designed internationally in Lee Cooper UK. The company will be spending around Rs 2 crore on advertising and marketing in this season."


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship