Top Story

e4m_logo.png

Home >> Advertising >> Article

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

11-January-2018
Font Size   16
Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others.

The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office. The agency will be responsible for the ATL (Above The Line) as well as BTL (Below The Line) creative mandates.

The Muthoot Pappachan Group, with a reputation that has been shaped over 130 years of high quality practices, total customer satisfaction and steady growth, is a legacy built on values of trust, truth, transparency and tradition and has become one of the top business houses today, particularly in helping the common man fulfill his dreams.

Commenting on the agency appointment, Anil S. Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India says, "It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life-enhancing impact."

Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group says, “The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement, and commitment. Our Group's credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.