Law & Kenneth Worldwide has won the Spanco Telesystems & Solutions account following a multi-agency pitch. The agency was not willing to divulge the size of the business.
Charu Bakshi, Business Head, Law & Kenneth, said, “Spanco is a very significant win for us. The task is to create a differentiated and positive brand image, a first-of-its-kind attempt by any BPO. The client and the agency are completely aligned as far as the task at hand is concerned. While we have not handled any BPO client in the past, what went in our favour in the pitch was that we could bring a fresh perspective on the table.”
Sandeep Soni, CEO & Executive Director, Spanco BPO Services, said, “The six agencies we shortlisted for the final pitch were top-class agencies, but Law & Kenneth won the account as we found them dedicated, and their pattern and strategy suited our mindset. The advertising agency will look after the advertising and market branding of the entire Spanco Group.”
Spanco Telesystems & Solutions is an outsourcing solutions provider for contact centres and has been in operation since 1995. It is primarily into telecom systems integration. It has two divisions – ‘Respondez’, an international contact centre, and Spanco BPO Services Ltd., the domestic contact centre. The company is present in India, the UK, the US, Europe, Middle East and the APAC region.