Law & Kenneth has bagged the creative duties of Skoda’s forthcoming mid-segment car Fabia, which it is planning to launch in India soon. The mandate followed a multi-agency pitch. The business is pegged in the region of Rs 18-20 crore.
The pitch was called last month. However, details about the other agencies in the fray were not known at the time of filing the report. Though agency or client officials were not available for comment, sources close to the development inform that the campaign would be a multi-media campaign, as Skoda is planning a mass launch for the Fabia.
As is known, Law & Kenneth has worked on Skoda brands like Skoda Octavia and Skoda Superb prior to this.