Law & Kenneth Kolkata has bagged the creative mandate for Spencers’ private label business. The agency will be handling in-store brands of Spencers like Smart Choice. Though the account size could not be ascertained at the time of filing this report, it is said to be substantial. The win comes on the back of a multi-agency pitch.
Speaking on the win, Jiten Bhagat, Vice-President, Law & Kenneth Kolkata, said, “We are going to be their communication agency and will come up with strategy and communication solutions for new private labels from Spencers.”
He added, “We are not doing any mass media, but we will be doing a lot of in-store activities. We will be working on their food and non-food business.”