Cipla Health has appointed Law & Kenneth Saatchi & Saatchi as creative AoR for the launch of ActivKids Immuno Boosters, a unique nutritional supplement for kids that helps build their immunity.
The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for both the ATL (above the line) as well as BTL (below the line) duties for the account.
ActivKids Immuno Boosters is the first of its kind tasty choco-bite which provides up to 100 per cent Recommended Dietary Allowance of key immunity nutrients. It was developed by Cipla scientists after consulting paediatricians and keeping in mind the dietary requirements of today’s children.
Commenting on the win, Anil S. Nair, CEO and Managing Partner at Law & Kenneth Saatchi & Saatchi India said, “We are excited to have been entrusted with the responsibility to launch this truly innovative product which comes in a delightful format for kids. Our task is to change the conversation around a child’s health. While mothers today are concentrating on height, weight, and mental growth, the focus needs to move towards their child’s immunity, as it’s the foundation for a child’s development.”
Himava Nath, Head Marketing, Cipla Consumer Healthcare said, “ActivKids Immuno Boosters is a breakthrough product for kids’ nutrition, and is a result of years of research by Cipla R&D. Reports suggest that there is high incidence of infections and illness among Indian kids. This is a result of sub-optimal nutrition, adulteration in food, and increased levels of pollution. Immuno Boosters, with its innovative choco-bite, will help bridge the nutrition gap and build immunity in kids. We are happy to have Law & Kenneth Saatchi & Saatchi as our creative partners, and together, we endeavour to educate the consumers on the issue of low immunity for their child through our communication at different touch points.”