Jockey in association with Law & Kenneth Saatchi & Saatchi, has conceived its latest campaign ‘Feels Like Jockey’ which consists four individual films and one 60 second montage version, along with radio and outdoor executions.
The films feature young men and women waking up and starting to move to the soundtrack of ‘Feelin’ Good’ by Nina Simone. Choreographed by Dena Thomson the films have been directed by Indian-American director Isaak Ravishankara.
Talking about the campaign, Rahul Nangia, Jt.NCD, Law &Kenneth Saatchi & Saatchi said, “These films have brought together an interesting bunch of performers and artists. It was great to see so much talent and skill working together to create this piece.”
Vedji Ticku, COO, Page Industries said, “With this campaign Jockey further builds on its international lineage and strengthens its core of comfortable innerwear. The campaign also ensures the brand continues to stay relevant to the everyday lives of the evolving younger generation."
You can watch the ad here:
Agency: Law& Kenneth Saatchi & Saatchi
Creative Team: Rahul Nangia, Pritam Shettigar, Ruchika Parab, Clyde Galbao, Shahid Shehzad,
Account Management: Debarjyo Nandi, ReshmiGanguli, HimaliShetye
Production House: Lightbox Films, India and Benetone Hill, USA
Producers:JunaidHerekar& Imran Khan
US Producer: Daemon Hill
Line Producer: Lauren Baker
Production Manager: Devin Reeve
Choreographer: Dena Thomson
Steadicam Operator: Ari Robbins
Offline editor:ShwetaVenkat Mathew
Online editor: Jitendra Kalwani, Pixion