Top Story

e4m_logo.png

Home >> Advertising >> Article

Law & Kenneth Saatchi & Saatchi creates a new TVC for Jockey

30-April-2016
Font Size   16
Law & Kenneth Saatchi & Saatchi creates a new TVC for Jockey

Jockey in association with Law & Kenneth Saatchi & Saatchi, has conceived its latest campaign ‘Feels Like Jockey’ which consists four individual films and one 60 second montage version, along with radio and outdoor executions.

The films feature young men and women waking up and starting to move to the soundtrack of ‘Feelin’ Good’ by Nina Simone. Choreographed by Dena Thomson the films have been directed by Indian-American director Isaak Ravishankara.

Talking about the campaign, Rahul Nangia, Jt.NCD, Law &Kenneth Saatchi & Saatchi said, “These films have brought together an interesting bunch of performers and artists. It was great to see so much talent and skill working together to create this piece.”

Vedji Ticku, COO, Page Industries said, “With this campaign Jockey further builds on its international lineage and strengthens its core of comfortable innerwear. The campaign also ensures the brand continues to stay relevant to the everyday lives of the evolving younger generation."

You can watch the ad here:

Credits:

Agency: Law& Kenneth Saatchi & Saatchi

Creative Team: Rahul Nangia, Pritam Shettigar, Ruchika Parab, Clyde Galbao, Shahid Shehzad,

Account Management: Debarjyo Nandi, ReshmiGanguli, HimaliShetye

Director: Isaak

Production House: Lightbox Films, India and Benetone Hill, USA

Producers:JunaidHerekar& Imran Khan

US Producer: Daemon Hill

Line Producer:  Lauren Baker

Production Manager: Devin Reeve

DOP: Katelin

Choreographer: Dena Thomson

Steadicam Operator: Ari Robbins

Sound:AnuPujari, Shankh

Offline editor:ShwetaVenkat Mathew

Online editor: Jitendra Kalwani, Pixion

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow