Law & Kenneth Saatchi & Saatchi creates a new TVC for Jockey

Law & Kenneth Saatchi & Saatchi creates a new TVC for Jockey

Author | exchange4media News Service | Saturday, Apr 30,2016 7:03 AM

Law & Kenneth Saatchi & Saatchi creates a new TVC for Jockey

Jockey in association with Law & Kenneth Saatchi & Saatchi, has conceived its latest campaign ‘Feels Like Jockey’ which consists four individual films and one 60 second montage version, along with radio and outdoor executions.

The films feature young men and women waking up and starting to move to the soundtrack of ‘Feelin’ Good’ by Nina Simone. Choreographed by Dena Thomson the films have been directed by Indian-American director Isaak Ravishankara.

Talking about the campaign, Rahul Nangia, Jt.NCD, Law &Kenneth Saatchi & Saatchi said, “These films have brought together an interesting bunch of performers and artists. It was great to see so much talent and skill working together to create this piece.”

Vedji Ticku, COO, Page Industries said, “With this campaign Jockey further builds on its international lineage and strengthens its core of comfortable innerwear. The campaign also ensures the brand continues to stay relevant to the everyday lives of the evolving younger generation."

You can watch the ad here:


Agency: Law& Kenneth Saatchi & Saatchi

Creative Team: Rahul Nangia, Pritam Shettigar, Ruchika Parab, Clyde Galbao, Shahid Shehzad,

Account Management: Debarjyo Nandi, ReshmiGanguli, HimaliShetye

Director: Isaak

Production House: Lightbox Films, India and Benetone Hill, USA

Producers:JunaidHerekar& Imran Khan

US Producer: Daemon Hill

Line Producer:  Lauren Baker

Production Manager: Devin Reeve

DOP: Katelin

Choreographer: Dena Thomson

Steadicam Operator: Ari Robbins

Sound:AnuPujari, Shankh

Offline editor:ShwetaVenkat Mathew

Online editor: Jitendra Kalwani, Pixion

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