Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Law & Kenneth kick-starts Delhi operations bagging Ray Ban and JVC

Law & Kenneth kick-starts Delhi operations bagging Ray Ban and JVC

Author | Pritie S Jadhav | Wednesday, Apr 05,2006 12:34 PM

A+
AA
A-
Law & Kenneth kick-starts Delhi operations bagging Ray Ban and JVC

Law & Kenneth has formally announced the opening of its Delhi operations with Charu Bakshi as the head of the new unit. Bakshi comes to Law & Kenneth with 20 years of experience at O&M and Grey. The 22-member Delhi team of Law & Kenneth has already signed on Ray Ban and JVC. Ray Ban was earlier handled by Capital Advertising. With this, Law & Kenneth will be the creative agency of Ray Ban while the Carat will continue to be Ray Ban's media agency.

Confirming the news, Anil Nair, COO, Law & Kenneth, said, “Though we had some representation in Delhi, but this is the first full-fledged office of Law & Kenneth in the Capital. Charu Bakshi, who is a creative person, will lead the team. We have already acquired Ray Ban and JVC. Though JVC has been around in India for some time now, it has not been very active. But now, with their range of consumer electronics, there will be lots of action on this front.”

“Delhi is a key market for us and we have big plans for that market, and we have ensured a good team. There are about eight creative and 10 servicing people already working in the Delhi office which is just about a week old,” Nair said.

JVC was established in 1927 and with the digital age changing the way information and entertainment are being experienced. JVC Asia intends to fast position itself as a leading entertainment solution company in Asia. JVC has eight sales subsidiaries in Asia, Oceania, the Middle East and Africa and collaborate with seven other manufacturing companies.

The total eye care market in India is pegged at around Rs 150 crore, of which Ray Ban claims upwards of 50 per cent share in the premium segment.

Globally, too, the agency network is opening new offices and winning key accounts. The network offers span the full marketing services spectrum, from business development to advertising to branding to communications to digital and ambient media.

The business model adopted by the founding members, Andy Law and Praveen Kenneth, to offer the full marketing services spectrum, from business development to advertising to branding to communications to digital and ambient media is working well in its favour.

Tags: e4m

Write A Comment