Top Story

e4m_logo.png

Home >> Advertising >> Article

Law & Kenneth gets creative with Lotus Herbals

10-June-2011
Font Size   16
Law & Kenneth gets creative with Lotus Herbals

Lotus Herbals which had called for a creative pitch in the month of February has chosen Law & Kenneth’s Brand Design as its creative AOR for current year. Other agencies that participated in the pitch process were McCann-Erickson and Grey. Saints&Warriors is the incumbent agency on the account.

It is after a long time that Lotus Herbals is marketing itself aggressively through various channels, though the company has been around in India for quite some time. Having presence in about 20 countries across the world, it now plans to grow in the South-East Asian markets and has thus partnered with IIFA to boost brand visibility. This is the first time the brand has partnered with a property like IIFA. Explaining the reason, Nitin Passi, Director, Lotus Herbals, says, “IIFA is a good platform and appeals to a larger target market. We already have presence in many countries and now plan to grow in the south-east Asian region, partnership with IIFA is in sync with those plans.”

Commercial created by Law&Kenneth for brand’s association with IIFA is already on air and the campaign will run till the end of this week. IIFA association is third campaign by the brand this year, the earlier ones being commercials for its Skin Glow and Sun Block products. Both the commercials are on air currently. The company has also fortified its digital presence and has hired Bangalore based company called Puretech to handle its digital duties. “We are expanding our base, our reach, our outlets, so there is expansion at every front. Thus we need to raise voice to get that mindshare in the market,” added Nitin.

For the record, Lotus Herbals had assigned its Media duties to Vizeum India to plan the media strategy for the brand this year.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video